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The Insung Song SEO podcast

The Insung Song SEO podcast

Conversations with the people who dig into search in Korea. Search, marketing, and the business behind it. Recorded in Korean.

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PlaylistEvery episode of the Insung Song SEO podcastLatest EP 13 · 2026.08.20
13 Why someone else shows up when you search my nameFive people share my name. The experiment is still running. 2026.08.20 · 8 min
12 Japan has had in-house SEO teams for ten years. Korea went a different way.Jiwon Kim · in-house SEO at a law firm · ten years in Japan 2026.08.12 · 64 min
11 Why a low view count is fine, and how a gym interior query got wonInhwan Kang · founder of Arc Studio · YouTube SEO 2026.08.06 · 74 min
10 It does not pay, and she built Korea's first international SEO conference anywayMichaela Park · organizer of Search SEOul · SEO at Holafly 2026.07.29 · 42 min
09 SEO fundamentals and GEO, combinedIs schema markup enough? What to prioritize in AI search 2026.07.21 · 14 min
08 Gary Vaynerchuk named his AI search winner. Here is the reasoning.Reading the shift happening at the front door of search 2026.07.14 · 7 min
07 The SEO trap hiding in Korean product detail pagesJaeseung Pi · SEO specialist · images and detail pages 2026.05.13 · 25 min
06 Why he planted a flag in a market nobody else was going toJunwoo Kim · FIFA licensed agent · opening a market 2026.05.11 · 40 min
05 Last in every race, then working with one of the biggest clubs in the worldJunwoo Kim · FIFA licensed agent · negotiation 2026.05.06 · 77 min
04 Is SEO a scam?Ikjoon Cho · SEO at WPP Media · picking keywords 2026.05.01 · 94 min
03 Why Korean search results look strange, and only Koreans do not noticeIkjoon Cho · SEO at WPP Media · Naver and Google 2026.04.28 · 70 min
02 The hardest part of SEO is not the algorithmJaeseung Pi · SEO specialist · site rebuilds 2026.04.24 · 52 min
01 SEO vs GEO, ChatGPT citations, and Google's verdict on AI slopJaeseung Pi · SEO specialist · how to pick an agency 2026.04.20 · 53 min
Blog posts by episode
EP 15Google gave readers a button to pick your site2026.09.02 · 8 min read EP 14When AI gets your brand wrong2026.08.30 · 9 min read EP 13When someone searches your name and finds someone else2026.08.20 · 8 min read EP 12Korea and Japan are not one search market2026.08.12 · 9 min read EP 11Why a hundred views can be enough on YouTube2026.08.06 · 10 min read EP 10Korea's first international SEO conference2026.07.29 · 8 min read EP 09SEO and GEO, which one comes first2026.07.21 · 7 min read EP 08AI search is stacking on top of search2026.07.14 · 6 min read EP 07Why Korean product pages are invisible to search2026.05.13 · 9 min read EP 06Going where nobody planted a flag2026.05.11 · 8 min read EP 05Negotiation is playing the cards you already hold2026.05.06 · 9 min read EP 04Long tail keywords in Korean2026.05.01 · 9 min read EP 03Naver or Google in Korea, which one matters2026.04.28 · 7 min read EP 02Relaunching your Korean site without losing search2026.04.24 · 8 min read EP 01How to vet an SEO agency in Korea2026.04.20 · 9 min read
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Let us start with where you are stuck right now

Insung Song
You do not have to make the Korea call on your own.

If you are weighing up a move into Korea, send a note. Tell me about the company and where you are now, and I will look at where to start with you.

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If it is too early to talk

What I check while working across Korea and other markets. How search moves here, what actually worked, what did not, and at least one thing worth trying after you read it.

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