EventX80,000%
A metaverse event platform, from invisible to found in search
Industry · Event tech · Overseas into Korea272022.02
→23,2492023.03
Monthly organic search visitors You built a Korean site.
So why is it quiet?
The problem is not the translation.
It is that in the place where Korean customers search,
your company is not there yet.
Getting found in an unfamiliar market, then turning that into customers.
That is the work I have been doing across borders for years.
Korean SEO is not translation. It is building a structure that gets found
Search is only the tool.
What I actually do is help
a company that is lost in an unfamiliar market
find its own place there.
Crossing a border is a people problem
before it is a technical one.
So I stay until it holds.
Republic of KoreaSTARTING POINT
Does any of this soundfamiliar
Where you are stuck decides where we look first.
01DiscoveryDiscover
We are in Korea and nobody finds us
You search and you are not there. I put you inside Korean search, in the words Korean people actually type.
Korean SEO →02ConversionConvert
We have a Korean site but no inquiries
The visitors you did earn get lost on the page. I find the gap and rebuild it so there is a reason to stay.
Diagnose a quiet site →03LeadsAcquire
We want Korean customers, not just traffic
Impressions do not become revenue. I design the path from being found to an inquiry or a booking.
Lead generation →04EntryEnter
We are planning our Korea launch
Search, competition, and the way buyers decide are different in every market. I design for Korea specifically.
Planning a Korea launch →I would rather start with where you are stuck. Tell me about your company and your situation, and we will work out how you get found in Korea and how that turns into customers.
Start a projectI stay with what I can actually be responsible for, not what is trending
What I focus on
Everyone is talking about GEO. I am staying on SEO
GEO is a real shift and I am studying it. But I decided to focus first on the thing I have dug into for years and can stand behind, which is SEO .
Staying honest about what I am good at helps you more than pretending to cover everything. I have real respect for the people doing GEO well, and I am glad to introduce you to someone I trust if you need it. The same goes for Naver: it can matter in Korean consumer markets, but it is not my scope, and I will say so rather than sell it to you.
How I work
A partner, not an agency
SEO does not turn around in one go. The site and the team both have to change, in stages, and understanding your industry and your customers takes time. Two or three months is not enough for that.
I treat the work like my own business. I am glad with you when it goes well and I sit with you when it does not. Not an agency that hands over a deck and disappears, but someone who stays for the long part.
Eight years of crossing borders
Eight years, a number of companies, a lot of borders.
Instead of big promises, here is the record of when they started getting found.
Companies I have worked with
What clients say changed
Client story · MedairClient story · Play
Metaverse event platform, SEO client storyClient story · Play“Working with him, I genuinely felt we had someone solid on our side. Thanks to that we got clear results, and it helped us enormously.
Phoebe · BorderX, Korea
Insung SongINSUNG SONG · Your partner in Korea
“Being found and doing business are not the same thing. I have seen too many companies get lost in between.”
For eight years I have stayed next to companies trying to cross a border, working to be found in a market that was not their own. I know from close up how lonely and uncertain the first year in a new market feels. So I decided not to do one job and disappear. I decided to stay until it holds.
IS
From the blog and the podcast, from across the border
Eight years of crossing borders,
written down and recorded.
Korean SEO consulting, frequently asked
It is not a matter of translating your English pages into Korean. It starts again from the words and the intent Korean buyers actually use. The same product gets searched with different phrasing in every country, so a literal translation either does not surface at all or surfaces and reads as foreign. Keyword research has to be redone from a Korean starting point.
Meaningful search traffic takes at least three months, and longer depending on how competitive your category is and what shape the site is in. SEO is not a task list, it is the site and the team changing in stages. I design for something that keeps paying off rather than a short spike.
An agency takes the tasks off your desk. Consulting means working out together what is blocked and where to go. I do not stop at producing traffic. We design the whole path from being found to converting, and I stay through the execution. Your read on your own market is often sharper than mine, so I would rather design it with you than arrive with the answer already written.
Sometimes, and it depends on your category. Naver still holds real ground in Korean consumer markets, while B2B and most technical buying research happens on Google. To be straight with you: Naver work is not my scope. I work in Google. What I will do is look at where your buyers actually are, tell you honestly if Naver is the bigger half for you, and point you to someone who does that properly.
Anything where customers research and compare before they buy. So far that has meant B2B products, medical and aesthetics, ecommerce, and technical services. The more carefully your customer thinks before deciding, the more search does for you.
Just send a note. You do not need anything prepared. Tell me about the company, where you are now, and what feels stuck, and I will come back with where I would start and what the next step looks like.
Let us start with where you are stuck right now
You do not have to make the Korea call on your own.
If you are weighing up a move into Korea, send a note. Tell me about the company and where you are now, and I will look at where to start with you.
If it is too early to talk
What I check while working across Korea and other markets. How search moves here, what actually worked, what did not, and at least one thing worth trying after you read it.